LeEco to launch first DreamWorks Channel in Hong Kong and Macau
Hong Kong’s Leading Internet Company to Launch DreamWorks Channel, a Multi-Platform
Service Featuring Around-the-Clock DreamWorks Animation Content
GLENDALE, CA and HONG KONG – March 30, 2016 – LeEco and DreamWorks Animation (Nasdaq: DWA) today announced the arrival of the DreamWorks Channel in Hong Kong and Macau. Following the DreamWorks Channel’s launches in Thailand and Malaysia in 2015 and Singapore earlier this year, Hong Kong and Macau become the next territories in Asia to debut the channel, featuring more original content than any other kids channel in Asia. HBO Asia is managing affiliate sales, marketing and technical services for the new channel.
Beginning April 1, the DreamWorks channel will be available for all LeEco members under Le VIP membership in Cantonese on channel 511 and English on channel 512 and exclusively through LeEco’s hardware including their SuperTVs, Le Superphones, and the Le TV Box (set top box). An SVOD offering of the DreamWorks Channel will also be launching later this year.
The initial line-up will include DWA’s signature series Dragons: Race to the Edge, from the critically acclaimed How to Train Your Dragon franchise, and Dinotrux, DWA’s first original series that welcomes viewers to a world of giant creatures that are half dinosaur, half construction vehicle and all awesome! Additional series that will launch on the new channel include All Hail King Julien, The Adventures of Puss in Boots, Dawn of the Croods, and The Mr. Peabody & Sherman Show. The channel will also present a daily morning preschool block, DreamWorks Junior, featuring such favorites as Raa Raa The Noisy Lion and Guess with Jess.
“We’re pleased to welcome LeEco to the DreamWorks Animation family,” said Eric Ellenbogen, Co-Head, International TV for DreamWorks Animation. “As the leading OTT player in Hong Kong and Macau, LeEco is the perfect platform to bring our content together in one amazing place across a variety of platforms so that families in Hong Kong and Macau can enjoy our series wherever and whenever they want.”
“DreamWorks Animation is famous for their inventive stories and exquisitely animated pictures, at LeEco we share the same genes for perfection, which is demonstrated in our new series of SuperTV today. I’m sure the audience will find LeEco’s best-valued smart TV with exclusive content an irresistible experience,” says Tin Mok, CEO for APAC at LeEco, “It’s with great pleasure that we team up with DreamWorks and expand on an already massive content to bring more premium kids and family progarmmes to our members.”
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About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 32 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The Croods.
About LeEco
Founded in November 2004 by Jia Yueting, LeEco is committed to creating the “Le Ecosystem,” a next-generation Internet engine that offers an online platform completed with Content, Device and Application. There are seven sub-ecosystems within Le Ecosystem, namely Internet and Cloud, Mobile, Content, Big Screen, Sports, Automobile and Internet Finance Ecosystem. The sub-ecosystems is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets, large-screen applications to e-commerce, sports content broadcast and event management, open cloud platform, Internet-based electric vehicles, etc. In 2014, the aggregate sales of Le Holdings amounted to approximately RMB 10 billion. LeEco has undergone a rebranding process in January 2016 and opened a new chapter in Le Ecosystem’s development as it fully gears up for global expansion.
Le.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO Company in the sector. Prolific as well as successful, Le.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
LeEco Hong Kong, the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established, vertically-integrated Le Ecosystem. LeEco has held 20 online sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, LeEco Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,700 hours of 4K programs in Hong Kong, LeEco has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.
Media Contacts
Daniel Chun
DreamWorks Animation
Office: +1 (818) 695-4435
Email: daniel.chun@dreamworks.com
Karris Law
LeEco
Tel：+ 852 3128 9304
Email：karrislaw@le.com
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Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company’s plans, prospects, strategies, proposals and our beliefs and expectations concerning the planned launch of the DreamWorks channel as well as performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management’s beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment, our need to protect our proprietary technology and enhance or develop new technology and the negotiation and execution of distribution agreements with cable television or other providers in various Asian countries with respect to the proposed DreamWorks channel. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.