SPT Networks, Asia’s beTV is the New Place to Be
Singapore, 7 March 2012 – Sony Pictures Television Networks, Asia, home to leading regional pay-TV channels including AXN, Sony Entertainment Television, Animax and ONE, is rebranding AXN Beyond as beTV across Asia. Beginning 2 April 2012, the new beTV channel will feature an expanded content line-up and a new on- and off-air look and feel, with a channel ‘personality’ to match.
“We have been broadening the appeal of AXN Beyond by introducing a wider range of programming such as Pan Am, Necessary Roughness and A Gifted Man. Renaming the channel to beTV better reflects the broad general entertainment service that it offers. We believe beTV will soon become the new entertainment ‘hang-out’ for viewers to relax, laugh, catch up with their favourite characters and shows, or just unwind after a long day,” said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
A broad slate of fresh light entertainment programming – engaging and easy-to-watch shows – will be added including Rob, Rob Schneider’s latest sitcom based loosely on his real-life whirlwind romance and marriage; while reality show I Get That A Lot sets up celebrities like Heidi Klum, Martha Stewart, LeAnn Rimes and Jessica Simpson in everyday jobs such as wait and sales staff, with hidden cameras capturing reactions of unsuspecting customers and passers-by. Scripted favourites such as Everybody Loves Raymond featuring Ray Romano and Touched by an Angel starring Roma Downey and Della Reese will be familiar additions.
beTV viewers can also continue to enjoy returning seasons of some of the best drama series television including Sherlock featuring Benedict Cumberbatch, sci-fi themed shows Teen Wolf and Supernatural, comedy dramas Chuck and How to be a Gentleman, along with medical drama Grey’s Anatomy.
beTV will sport a logo and identity in vibrant orange complemented by a set of warm colours to offer an on-air look that is both casual and contemporary. The beTV rebrand will be seen in 15 markets including Brunei, Cambodia, Fiji, Hong Kong, Indonesia, Malaysia, Maldives, Mongolia, Palau, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka and Thailand.
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About beTV
beTV is the place to be for the best of light entertainment – engaging and easy-to-watch programs – where viewers can ‘hang out’ with their favorite new and familiar characters and shows, laugh, or just unwind after a long day.
Casual and comfortable yet with a hip and cool pulse, beTV serves up drama, comedy, lifestyle and reality series and movies that are soothing and relaxing. beTV is enjoyed by male and female audiences 18 and over, and especially by PMEB viewers across Asia.
Currently available in 15 markets across Asia, beTV is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates AXN, Animax, Sony Entertainment Television and ONE. For more about beTV, see www.betvasia.com.
Media Contact
Madison Communications for Sony Pictures Television Networks, Asia
David Chau
Tel: +852 2881 1787
Email: david@madison.asia
Peter Ip
Tel: +852 2881 8790
Email: peter@madison.asia