STAR MOVIES WILL BECOME FOX MOVIES PREMIUM ON JANUARY 1ST, 2012
In addition to the latest Hollywood blockbusters, FOX Movies Premium will also feature original series, live events, concerts and award-winning documentaries.
SINGAPORE, 22 DECEMBER 2011 – Subscribers to STAR Movies, one of Singapore‟s most popular pay-TV channels, will be treated to an even more rewarding TV experience with the channel‟s evolution into the new and exciting FOX Movies Premium.
FOX International Channels (FIC) announced today that starting on January 1st 2012, STAR Movies will become FOX Movies Premium (StarHub TV Ch 622). Subscribers of STAR Movies will experience a seamless transition on-air at the stroke of midnight on January 1st and usher in the New Year with an upgraded viewing experience on FOX Movies Premium. The new and improved channel will build on STAR Movies‟ success as one of the top destinations for Hollywood movies in Asia, leveraging on FIC‟s established relationships with movie studios, access to leading content and first-and-exclusive rights. Viewers will continue to get all the Hollywood blockbuster movies they love, but will also benefit from the channel‟s new line-up of original series, live events, concerts and award-winning documentaries.
FOX Movies Premium is a revolutionary new viewer-centric approach to the movie and entertainment channel, designed for a discerning audience who wants and expects more from Pay-TV. The channel will offer a diverse range of content that is carefully selected to suit and „stretch‟ the tastes of its viewers with the aim of keeping them ahead of the entertainment curve.
The new FOX Movies Premium channel will offer viewers the best of everything including the biggest Hollywood hits, series, live events, concerts and documentaries. In the month of January 2012, viewers can catch the movie blockbuster, TRON: LEGACY, as well as live telecasts of prestigious television and film awards shows such as the 69TH ANNUAL GOLDEN GLOBE® AWARDS and the 18TH SCREEN ACTORS GUILD AWARDS® on FOX Movies Premium.
“With FOX Movies Premium, we will deliver quality content together with added features that enhances a truly premium viewing experience and ultimately adds more value to Pay TV subscribers, “said Ms Yvonne Tay, Vice President and Territory Head of FOX International Channels Singapore.
Keen television viewers as well as existing StarHub subscribers can access the FOX Movies Pack which consists of the following five channels; FOX Movies Premium (StarHub TV Ch 622), FOX Movies Premium HD (StarHub TV Ch 662), FOX Movies Play (StarHub TV Ch 623), FOX Family Movies (StarHub TV Ch 624) and FOX Family Movies HD (StarHub TV Ch 663) at S$17.12 (inclusive of GST).
“StarHub is proud to partner FOX International Channels in the enhancement and rebranding of STAR Movies to FOX Movies Premium. In line with our commitment to delivering high-quality content, viewers will be able to catch the latest entertainment programmes in full High Definition glory,” said Ms Iris Wee, StarHub‟s Vice President of Home Solutions & Content.
With blockbuster first run and exclusive content and new features such as high-definition viewing, Dolby 5.1 surround-sound and FOX Movies Play, FOX Movies Premium will not only continue Star Movies‟ success as a top movie channel in Singapore but stands to take pay-TV viewing to the next level.
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For more information (media only), please contact;
Tactic Public Relations
Diana Low
Consultant
DID: +65 6325 2365
Email: diana.low@sprg.com.sg
Viviane Then
Consultant
DID: +65 6325 8271
Email: viviane.then@sprg.com.sg
FOX International Channels (FIC)
Lee Yin Qi
Senior Executive, Marketing
Tel: +65 6325 3828
Email: yinqi.lee@sg.startv.com
About FOX International Channels
FOX International Channels (FIC) is News Corporation‟s international multi-media business. We develop, produce and distribute 300+ wholly and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa. These networks and their related mobile, non-linear and high-definition extensions, reach over 1 billion cumulative subscribers worldwide.
In Asia, FIC operates 26 channel brands including the FOX, STAR and National Geographic brands in 75 channel feeds across 14 markets, reaching more than 550 million cumulative subscribers in Asia Pacific and the Middle East. We have offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, India and the Middle East. For more information, please visit www.foxinternationalchannels.com.