10 November 2015 – Tata Sky, India’s leading DTH operator today launched the Missed Call campaign, focusing on the choice and flexibility they offer to the customer for their infotainment needs. Featuring Kangna Ranaut & Dhanush, the campaign aims to bring on board, customers who are still on analogue cable. Close to 40 million households residing in 7,000 towns and cities, who will now witness the next phase of Digitization, would be the prime target for this campaign.
The series of three ad films with each actor, leaves the viewers with a sense of realization and a smile. Each campaign has been beautifully crafted to clearly communicate Tata Sky’s offerings such as allowing subscribers to select from a wide choice of channels and not making them pay for unwanted channels. Additionally it highlights the payment flexibility options such as daily recharge and various monthly subscription packs.
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