4 Jan, 2016 – Turner is looking to turn its TV networks into one big platform for native advertising.
The cable programmer, whose channels include TBS, TNT, CNN and Cartoon Network, among others, is introducing a new native advertising unit at the Consumer Electronics Show this week with the goal of reimagining commercial breaks.
Turner will work with marketers to replace traditional commercials with pods that tell a brand story, said Dan Riess, head of content partnerships at Turner.
Read more at Ad Age