Singapore/Hong Kong, 27th February 2012: In a move to further strengthen TV5MONDE’s expanding audience share in Asia Pacific, TV5MONDE – the number one global network for TV entertainment in French announced the renewed appointment of Green Worldwide, a pan-regional Marketing, Business and Communications TV consultancy for the Singapore market.
Debbie Lee, Managing Director of Green Worldwide brings her 15-year media experience and deep understanding of pan-regional pay-TV business to this appointment. Lee earlier saw through the successful launch marketing and inception of Li (Life Inspired), DW-TV ASIA+ and DW-RADIO across South Asia and South East Asia footprint.
Says Alexandre Muller, Managing Director for Asia-Pacific at TV5MONDE: “When it comes to marketing specialists for pay-TV networks, Green Worldwide is top of our list as the default choice, one with a strong proven track record of marketing success across APAC footprint. Debbie has earlier done a sterling job on TV5MONDE’s launch of local subtitles in Vietnam last year and I look forward to having her on board again to bring TV5MONDE’s amazing 360 brand experience to Singapore viewers.”
“Investing in viewer experience is critical for any international TV networks to stay ahead of the curve in the dynamic APAC pay-TV market. TV5MONDE is in an excellent position as a forerunner of multi-screen experiences to offer the best-inclass French movies, dramas, lifestyle and sports entertainment to Singapore viewers,” Debbie Lee, the Founder and Managing Director of Green Worldwide comments. “I look forward to developing effective strategies that will excite local audience and propel growth for the channel.”
TV5MONDE is the #1 global network for TV entertainment in French and offers a wide variety of subtitled prime-time films, world news, live sports events, quality documentaries, cartoons and exciting lifestyle programming. With a network of 10 channels reaching 220 million homes in 200 territories on all platforms, and localized programming subtitled in 13 languages, we are able to reach not only the large global French-speaking community but the world’s business and cultural elite.
Green’s appointment is effective immediately.
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About Green Worldwide:
Green Worldwide is a marketing, business and media consultancy outfit working with companies in the media sector to better enable their business growth by harnessing the brand power and communications arsenal of these companies across an APAC footprint covering South East Asia, Greater China and South Asia. Clients include Deutsche Welle, TV5MONDE, LI TV ASIA and others.
Green provides strategic business and marketing diagnostics, counsel and implementation recommendations that include pre-go-to-market equity funding advice and launch planning.
Green’s approach to business is dynamic, entrepreneurial and resonates in a practical, workable industry context with both insight and foresight to the industry leveraging the 15-year industry experience of its founder – Debbie Lee.
We are strong proponents of new media technologies that enable and promote multimedia integration from broadcast through to digital streams across the 4-screen-engagement into the emerging 5th screen technology of tomorrow; as well as green values, creativity and innovation.
For media enquiries please contact:
Debbie Lee
Green Worldwide
M: +65 9851 5488
E: greencomm.consult@gmail.com