Vía América Uses Genesis Networks for IPTV Delivery

Fourteen Live TV Channels and Video-On-Demand Content from Latin America Are Accessed by UK Subscribers

NEW YORK — May 26, 2009 — Genesis Networks is providing a fully managed solution for transmission of a new IPTV service, Vía América, between Miami, Florida and London, United Kingdom. The service consists of fourteen live TV channels and video on demand content from Latin America that is accessed by subscribers in the UK. The content is originated and assembled in Miami and then transmitted to London over the Genesis Networks global IP network where hosting and administration of the IPTV service is located.

Vía América is projecting future market development in Europe and Japan as the demand for IPTV content from Latin America continues to grow. This development is reflected in the partnership of quality content aggregated by Vía América and a leading edge delivery partner such as Genesis Networks. The combination of Genesis Network’s worldwide IP-based transmission network opens the door to a wide variety of delivery opportunities in a fully managed broadcast quality solution.

“Genesis is a key component in our business. It has the immense task of delivering all of our 14 TV channels plus more than 100 new hours of VOD programming each week from Miami to London, 24 hour a day, 365 days a year without interruptions” said Rodolfo Luisis, COO, Vía América. “The trustworthiness of the service of Vía América is one of our main strengths and this can only be obtained thanks to the technological support of Genesis Networks.”

“We are happy to provide the necessary support to Vía América so that their content is able to reach the world,” said Paul Dujardin, founding chairman, Genesis Networks. “Global connectivity allows producers of quality content such as Vía América to flourish and we look forward to growing with them.”

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About Vía América
Vía América is a company dedicated to bringing TV programming in Spanish to the Latin American immigrant through the world. Vía América is part of an international corporation with more than twenty years of experience in uniting the Latin American immigrant with its roots. Its mission is to bring to the Latin American population the programming of its country: fresh, present, relevant, without cuts, or editions and with the authenticity of the origin. Vía América’s vision is to access to each Latin home in Europe, the Middle East or Asia, taking the news and events of their countries, preserving the rich Latin culture for future generations and securing the interest in the reality of the places that saw them born and was shelter to their ancestors. Vía América is a pay television service distributed using the new technologies of IPTV.

About Genesis Networks
Genesis Networks operates one of the world’s most advanced video fiber networks, providing service across sixty cities on five continents. Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks platform is a next-generation, IP-based fiber and satellite video network with cutting-edge switching and compression technologies. With access to more than 225 locations worldwide and growing, many organizations can now take advantage of Genesis Networks services. The company’s network operations center in New York City maintains the health and standards of the global network while the Genesis Networks proprietary software system, IRIS, gives clients remote, real-time network monitoring, scheduling, and control capabilities. For additional information on Genesis Networks and its innovative products, please visit www.gen-networks.com.

Genesis Networks Contact:
Brittany Neal
VP Marketing & Business Development
Tel: +1 212 962 1776
E-mail: bneal@gen-networks.com

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.

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