- To specially customise its dedicated Bollywood film and entertainment channel, Zee.One for the Polish market
- Appoints Pawel Kolasa as Country Manager – Poland
Mumbai, India, / Warsaw, Poland, April 21, 2017: With an aim to grow operations by expanding into new markets, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) today announced its foray into Poland. The company has appointed Pawel Kolasa as Country Manager – Poland and he will report to Neeraj Dhingra, CEO – ZEE Network Europe. The channel will also shortly launch a specially customised version of Zee.One, its dedicated Bollywood film and entertainment channel for Polish audiences.
Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”
Neeraj Dhingra, CEO – ZEE Network Europe said, “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam – The World is My Family’.”
“With over 22 years of experience in the television industry, we are confident that Paweł Kolasa would add significant value to our organization through his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing. For the past seven years he has managed, created and implemented a distribution strategy for NBCUniversal, achieving success in a highly competitive market. We are pleased to welcome Pawel to the ZEE family and we wish him many successes,” Neeraj further added.
Paweł Kolasa, Country Manager – Poland, said, “I am extremely excited to be a part of ZEE and lead the organization’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”
Zee.One, a film and entertainment channel, promises to bring top-quality Bollywood content, specially customized for Polish audiences. The channel will feature high-budget movies and series: action films, thrillers, comedies and musicals. The programming line-up will also include lifestyle programs inspired by the rich Indian culture, dedicated to popular topics such as culinary, travel or yoga.
The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year.
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Note to Editors
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of the leading global content companies. With an extensive content library housing over 222,000+ hours of television content and rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE entertains over One Billion viewers across 171+ countries. ZEE has a strong presence across the media and entertainment value chain including Broadcasting, Films, Digital, Theatre, LIVE Events & Talent. ZEE also operates multiple digital offerings like Ditto TV, OZEE and India.com.
More information about ZEE and its businesses is available on www.zeetelevision.com.
Official Social Media Platforms:
Twitter : ZEECorporate/Twitter.com
Facebook : ZEECorporate/Facebook.com
LinkedIn : Linkedin.com/Company/ZEECorporate
About Zee Network Europe:
ZEE Network Europe, launched in 1995, was the first South Asian Entertainment Network of its kind. Since then, it has grown in popularity and has become synonymous with South Asian entertainment at the highest level. ZEE Network Europe is constantly evolving, providing viewers with a unique combination of high quality, locally tailored and innovative programs. As a pioneer in all genres of entertainment, the company has been the source of some of the most beloved television shows for its viewers. In Europe, ZEE’s channels are present in the UK, Ireland, The Netherlands, France, Portugal, Russia, Germany as well as several other countries. In 2007, ZEE Network Europe expanded its presence in Russia, reaching more than 20 million households. In July 2016, Zee.One channel was launched in Germany, with a great host at the opening – the Bollywood superstar Shah Rukh Khan.
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Communications – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91 9769286661 /9820336890
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com