Press Release
For Immediate Publication
Mumbai, March 23, 2016: Zee Entertainment Enterprises Limited (ZEEL) today announced that Zee Hiburan, its 24/7 General Entertainment Channel in Indonesia, has successfully completed one glorious year since launch. The channel caters to mainstream Indonesian audiences with an exotic mix of popular Indian serials, Bollywood movies, Bollywood shows and cookery programmes, dubbed and subtitled in Bahasa Indonesia.
Speaking on the channel’s first anniversary, Mr. Sushruta Samanta, Business Head, Asia Pacific said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia, has helped the channel reach over 1.4 million pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add popular drama series, ‘Punar Vivah’ as well as kids’ content to its existing offerings.”
Zee Hiburan meaning ‘Zee Entertainment’ in English, was launched last March in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin, Ramayan, Khana Khazana and Fear Files. In September 2015, the channel added the popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period dramas, Jodha Akbar and Razia Sultan. Jodha Akbar is already a huge rage in Indonesia, with its actors Rajat Tokas and Paridhi Sharma being revered as celebrities in the country!
The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.
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Notes to Editors:
About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited (ZEEL) is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten Sports, Ten Cricket, Ten Action, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamil. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Café HD, Zee Studio HD, &pictures HD, Ten HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, DittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91 9769286661 / +91 9820336890
Landline: +91-22-7106 1367 / 7108 5464
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com