Singapore, 12 February 2015: Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., today announced the launch of a reality dance competition, Dance Singapore Dance. The open category competition is open to all residents of Singapore aged 16 and above, and aims to provide a platform for amateur and experienced dancers to showcase their talent. Pre-registration for the show begins today on www.zeetelevisionasia.com/dsd and auditions will take place on 14 March 2015 at the Management Development Institute of Singapore’s (MDIS) campus (Queenstown).
After the audition process, 15 participants will be shortlisted by an international panel of judges. The top 15 will then get to train with some of the industry’s best choreographers and their performances will be featured on the Dance Singapore Dance show on Zee TV which will be broadcasted across 18 countries. The top three winners of the competition stand to win cash prizes.
Dance Singapore Dance is a localised version of Dance India Dance which made its debut in 2009. Since then, the show has seen about 90,000 participants over its past four editions. Winners from past editions of the competition have catapulted to fame with many of them gaining film experience and sponsorships after the show. Dancers on the show come from different backgrounds and cultures, and represent different genres, from Bollywood to contemporary to classical dance.
Tripta Singh, Senior Vice President – International Business, Zee TV said, “We are delighted to replicate Zee’s highly successful reality dance show in Singapore, but of course with a local twist. As a cosmopolitan city, Singapore has a unique blend of cultures and talent, which we believe, will stand out. We are launching this now as we wanted to celebrate the amazing talent and diversity in the year of Singapore’s jubilee.”
Singapore’s fully-integrated info-communications company, StarHub, is the presenting sponsor of Dance Singapore Dance. Ms Jeannie Ong, Chief Marketing Officer, StarHub enthused, “We are thrilled to bring the inaugural Dance Singapore Dance to local shores with our partner Zee TV. As an avid nurturer of local talents, we hope that Dance Singapore Dance—adapted from India’s biggest dance competition — will provide a once-in-a-lifetime opportunity for dancers in Singapore to showcase their nifty footwork and enliven the arts scene here. We are confident that this highly-anticipated dance revolution, which will be aired on StarHub TV, will certainly sweep both viewers and participants off their feet!”
Dance Singapore Dance will premiere on Zee TV (StarHub TV Channel 125), Sensasi (StarHub TV Channel 123) and Zee Tamizh (StarHub TV Channel 138) in the second quarter of 2015. From now till 13 March 2015, interested participants can register through www.zeetelevisionasia.com/dsd. For the latest news on Dance Singapore Dance, please visit https://www.facebook.com/dancesingaporedance.
Zee TV is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its’ variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46%) of Zee TV viewers’ have a HHI range which ranges between SGD 4,000 – 10,000 per month. Zee TV continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms StarHub and Singtel TV.
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About Zee TV APAC
Launched in June 2004, Zee TV APAC is the Asia Pacific feed of the Flagship channel – Zee TV (India). Available in 18 countries, Zee TV APAC showcases Indian content with English Subtitles and airs all the programs from India. The channel showcases a variety of genres for all audience segments including prime time drama series, comedy, reality shows and children’s programs. With an enviable Hindi Film Library the channel also offers viewers the latest and best of Bollywood.
For further information, please contact:
Shelina Mahtani
Fifth Ring on behalf of Zee TV
M: +65 6297 7281 / +65 9127 8804
E: shelina.mahtani@fifthring.com