MUMBAI, INDIA (April 21, 2015) – Cartoon Network’s Ben 10, one of the world’s biggest boys’ franchises, has earned yet another accolade in a decade of licensing success. Cartoon Network Enterprises – the network’s licensing and merchandising arm – won the Best Licensor of the Year award in the Entertainment category for its Ben 10 franchise at the 4th Indian Retail and e-Retail Awards 2015, held on April 17-18 in Gurgaon near New Delhi.
With over 5,000 SKUs, Ben 10 came out a clear winner among all the kids entertainment for having the largest assortment of products available across a single entertainment IP. In 2015, the franchise celebrates its 10th year and is going from strength to strength. Ben 10 licensed products are sold across all product categories including apparel, back to school, home furnishings, FMCG, publishing and many more. The brand recently launched themed tablets in partnership with Eddy – a first in the kids’ genre.
Commenting on the announcement, Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “Cartoon Network Enterprises is a growing and important part of Turner’s business in India, successfully leveraging our on-air content to create household names. For a decade, the success of the Ben 10 franchise is a testament to the adoration and popularity it enjoys amongst children and our licensing partners. We are honoured to receive this award in recognition of our efforts.”
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For media enquiries, please contact:
James Moore, Director of Communications,
Turner International Asia Pacific
James.Moore@turner.com
+852 3128-3720
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, Mixels, and other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 49 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner is a Time Warner company.