13 June, 2014

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending June 13th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

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Christopher Slaughter CEO	There’s been a flood of new research reports out recently, starting with the release of the not-quite-telephone-directory-sized Global Media and Entertainment Outlook from PwC, which (among other things) declares that 2018 will be the year that Internet advertising will be poised to overtake TV as the largest advertising segment in media (look for the Chairman’s smiling visage on that last link). Then Cisco issued the Q1 update to its Visual Networking Index Services Adoption Forecast, a report whose title length is indicative of the massive amount of data it contains. A couple of my favourite takeaways (Cisco have kindly added online tools to spew out your own charts from their data): by 2018, Asia will have 2.6 billion mobile users, and 935 million online video users. And as if those two tomes weren’t enough, the latest iteration of the Adobe Digital Index hit the streets in the US this week. The report states that in America, online TV consumption (using TV Everywhere style services) was up 250% over the past year. But the icing on this triple-layer data cake is the Ericsson Mobility Report, which reminds us that Asia has almost as many mobile subscriptions as the rest of the world combined… and which predicts that the global volume of mobile video traffic will increase THIRTEEN TIMES by 2019.
John Medeiros Chief Policy Officer	What’s all the fuss about advertising on pirate websites? Here’s an article that explains what CASBAA is doing, and what we hope to achieve, to prevent good money from supporting bad sites.
Jane Buckthought Advertising Consultant	Anyone reading this under the age of 35 or those with kids will know the abundance of content is going to have an impact on the viewing data captured by peoplemeters. Between 2010 and 2013 there was an overall drop of 7% in the number of 25 to 34 year olds viewing traditional TV in the UK. But measurement methods need to catch up fast to ensure viewing via phones, tablets and computers can be monetized
Sara Madera Director, Member Relations & Marketing	If you can’t beat them, join ’em! Dish is targeting those pesky cord cutter, cord nevers and cord haters with a new live TV internet based service. They haven’t spilled many details yet, but one major content provider is already interested. Join the club!
Desmond Chung Associate Director, PR & Communications	Brave new world? The TV landscape has been completely disrupted by new ways of delivering and viewing programs with online video viewing as a TV replacement poised to surpass over-the-air reception for TV for the first time ever, as an example. The trick now is how to take advantage of these new opportunities and, most importantly, figure out a way to make money in a wild new world.
John Medeiros Chief Policy Officer	It’s a sad truth that the explosion in digital piracy is killing Asian content producers, who have to depend only on piracy-riddled markets for their livelihoods. In this article, a Vietnamese writer notes that piracy is “eating up” Vietnam’s own content market. The article quotes a professor at Ho Chi Minh University of Law – who was speaking about book publishing but might just as well have been talking about video – as stating that “tens of thousands of illegal websites have opened and operated….without interference from the authorities.”
	As technologies and consumer habits continue to evolve, how will the satellite industry remain relevant during this time of transition? Join CASBAA and a high-profile roster of industry thought leaders as they explore what’s next for satellites in the Asia Pacific market.