Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Aug 16th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!
Christopher SlaughterCEO |
It seems like a long time ago (2008?) that we first encountered the distinction between “lean forward” versus “lean back” media experiences. If you’ll recall, people lean forward to engage with their computers; with TV, they just sprawl back onto their sofa. (To be fair, even though he seemed to be dissing TV, much of Jakob Neilsen’s original writing on the concept was actually rather even-handed.) However, in the modern age of tablets and smartphones, the whole concept of “leaning” doesn’t really work anymore. So of course, clever media mavens are coming up with new ways to talk about how people engage with their content. |
John MedeirosChief Policy Officer |
Amid all the protests from Singaporean football fans about how expensive their preferred TV content has become, there are some who recognize the market realities. “The good old days of cheaper content costs are probably history…. Everyone everywhere has to pay for this, and Singapore is unlikely to be exempted.” |
Jill GrindaExecutive Vice President |
Of course we all knew it. On-Demand TV is growing fast and Asia Pac is driving this growth. But forecasts from Digital TV Research give us some numbers and Asia’s proportion of on-demand TV revenues is forecast to grow from 16% in 2012 to 24% in 2018. China should more than double its VOD revenue between 2012 and 2018 and Indian revenue will almost triple over the same period, according to the report. So…show me the money. |
John MedeirosChief Policy Officer |
Brunei Joins ASEAN’s Anti-satellite Group: Brunei’s government has announced its intention to prohibit citizens from installing TVRO dishes. This is designed, according to the government, to bolster the local broadcasting industry, which is made up of FTA broadcaster RTB and pay-TV joint venture Kristal Astro. Prohibiting Bruneians from receiving satellite signals on their own may have the effect of reducing pirate connections, but at the same time it will certainly reduce free access to international news and entertainment.
SE Asia seems to be dividing along policy lines, with “control-oriented” governments seeking to restrict access to TVRO dishes, and more liberal governments allowing free access – with Thailand, for example, developing a flourishing FTA satellite economy. Here’s the breakdown: Government rules restrict satellite access in: Brunei, Malaysia, Singapore, and Vietnam. Free access to satellite dishes prevails in: Indonesia, Myanmar, Philippines, and Thailand. (If anybody knows the state of play in Laos or Cambodia, CASBAA would be interested in learning……….) |
Sara MaderaDirector, Member Relations & Marketing |
Is Facebook over? This 13 year-old in New York seems to think so. With too many other options – not to mention the spying eyes of mom, dad and grandma on the site- kids are finding new ways to connect digitally that cuts out the social media giant. This may be the best writing I’ve ever seen from a pre-teen, but whoever she is, she makes some good points. Interested in learning more? Head to Social Media Matters on Sept. 10th. |
Jenny SetnickerHead of Advertising Development |
How much social listening influences the writers of today’s Top TV dramas? Technology is advancing the social conversation beyond the water cooler. Find out what writers have to say about what influences the plot. |
Godfrey ChanMember Relations & Marketing Executive |
Study find that users with an Internet-connected TV are twice as likely to cancel their current pay-TV service than those with non-net-connected TVs. Along with the evolution of content delivery, so has the industry’s motto: Content is the King; Delivery is the Queen. |
Mandy WuRegulatory Assistant |
I’ve always wondered whether there was a certain time of the day where we were tuned in most to our television. The study by Visible World has answered my question, thoroughly outlining when pay-TV receives the most audience in a 24 hour day. |
| Some additional links you might be interested in: | |
| CASBAApedia: |
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| CASBAA Convention Rewind Video: | 
Ted Harbert, E! Networks (2005)
Wadah Kanfar, Al Jazeera (2006) |
