Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Apr 18th. This week’s edition is coming to you a little earlier so you can have more time to hunt for Easter eggs and enjoy the weekend! As always, let us know your thoughts and feedback.
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John MedeirosChief Policy Officer |
Mad about Football in Singapore: In a carefully balanced statement, a Singaporean Minister of State told Parliament that the island republic is such a small market that it has to be a “price taker” and not a “price maker” for global football events. He recognized that while many fans there are “football mad,” they are also “mad” (angry) about perceived high prices for the FIFA World Cup series. “The more “desperate” Singapore was to acquire the World Cup broadcast rights, the more leverage it would give FIFA to charge a higher price,” said the Minister. How very true – and not only FIFA. Here’s the solution: fencing lessons, anyone? |
Jane BuckthoughtAdvertising Consultant |
What are you? A one-screener, a two-screener, a multi-screener ? Millward Brown have a new UK based report that says “taking advantage of multi-screen behaviour is consistency and the biggest opportunity is not simultaneous connections between screens, but rather a consistent presence across screens.” |
John MedeirosChief Policy Officer |
All praise to the City of London Police, as Scotland Yard adopts a very positive stance on intellectual property protection. The police intellectual property crime unit has recently established a list of pirate websites that will be used by advertisers and the ad industry in the UK to deflect online ads away from support of piracy. CASBAA’s research is finding that mainstream advertiser support for Asian pirate sites is even worse than for global sites. So… which Asian police force will step up to do the right thing here? |
Desmond ChungAssociate Director, PR & Communications |
When examining the common couch potato, it is important to note how the species has adapted to its changing environment. Notice how the sofa spud is now using new tools to research, access and participate with content…and to socialize with others of its kind. Google has published some new research into this creature’s ocular habits. A sedentary organism, perhaps as their evolution continues, they will evolve the ability of movement. |
Jane BuckthoughtAdvertising Consultant |
Australians are watching more conventional TV than they did a year ago, consuming an average of 92 hours and 39 minutes each month in the fourth quarter of 2013, a huge increase of 1 hour and 34 minutes since the same period in 2012. The new report jointly compiled by measurement companies OzTAM, Nielsen and Regional TAM, found that even though traditional TV wins, Australians spent 5 hours and 52 minutes a month watching video on the internet, 1 hour and 56 minutes watching online video on a mobile phone and 1 hour and 47 minutes watching online video on a tablet. |
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