Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Dec 20th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!
Christopher SlaughterCEO |
According to global consultancy EY (the company formerly known as Ernst & Young), consumers will dictate the future of television. In a report entitled “The Future of Television”, six key trends are identified that EY says will shape the future of our industry. There are a lot of insights in the report along with phrases like “preference-optimised environment” and “synergistic experiences”… definitely a “long read.” |
Jill GrindaExecutive Vice President |
Today’s modern society has successfully proven age-old adages wrong – that one CAN be too rich and too thin and you really CAN have too much of a good thing. Or can you? Netflix released results of a study it funded which found that 61% of respondents said that they regularly binge watched shows (meaning two to three episodes of a single series in one sitting) and that 73% “have positive feelings towards binge streaming TV.” |
John MedeirosChief Policy Officer |
OTT is Hard to Monetize in Vietnam, too. Vietnam’s “ITC News” provided an interesting survey of OTT apps being distributed by pay-TV players in that country. Have a look at this translation. |
Sara MaderaDirector, Member Relations & Marketing |
Twitter seems to have learned from its social media frenemy Facebook, from more strategic growth to IPO offerings. But will that mean that their movie will be better too? One thing’s for sure anyway – Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal is already a juicier title! |
Desmond ChungAssociate Director, PR & Communications |
The buzz appears to be firmly back on Facebook now – at least when it comes to monetizing social media’s wide ranging appeal. Facebook’s auto-play video ads are attracting marketing niches already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But will tune-in TV marketers end up “liking” this platform as much? I guess we’ll have to tune-in to find out! |
Philippines in View |
Join CASBAA for our first event of the new year and delve into the dynamic broadcasting market in the Philippines with industry experts from across the region representing networks, platforms, research, sales, associations and more! Register now to take advantage of regular rates until January 14, 2014. 15% of all proceeds will also be donated to Habitat for Humanity in the Philippines to aid rebuilding efforts following the devastation from typhoon Haiyan. |
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Santa’s helpers are busy for the holidays and won’t be able to send your CASBAA newsletters for the next two weeks. But check your inbox in the New Year for the return of your weekly dose of CASBAA!