Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Oct 4th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!
Christopher SlaughterCEO |
Despite the rampant piracy of its shows and the proliferation of its streaming app across multiple devices, HBO has continued to rule out the possibility of an a la carte subscription for online viewers. However, the CEO of HBO’s parent company said today that he’s open to a broadband-only HBO option — provided that it’s bundled with an internet subscription from a cable or satellite provider, that is. |
Jill GrindaExecutive Vice President |
We are seeing pay-TV operators moving an increasing amount of their content online through TV everywhere services, and new research from Multimedia Research Group (MRG) forecasts that Asia will be the largest user of CDN services among pay-TV operators by 2017, with 27.4 per cent. Asia will also show the largest growth with a 76.6 per cent CAGR during the forecast period of the report. Are we surprised? |
Sara MaderaDirector, Member Relations & Marketing |
Those young whipper-snappers are a happy bunch! Viacom recently expanded their study on Millennials, discovering that overall, this age group in quite happy, despite fears of the economy and insecure jobs. Interestingly, this age group in Asia is the most active in the world on social media while watching TV, more so than even text messaging (which is so last year)! Want to know what teenagers think about your show? …Park them in front of Twitter or Weibo! |
Jill GrindaExecutive Vice President |
BSKYB has quietly launched a new service provided by Cisco that could see targeted adverts delivered to millions of the satellite broadcaster’s pay-TV subscribers. Sky AdSmart will allow advertisers to tailor television ads to specific households based on age, gender, estimated income and where they live. |
Jane BuckthoughtAdvertising Consultant |
Good news, the global advertising expenditure is set to grow at the same rate in 2013 as in 2012, according to a new report which says the market is finally stabilising. The latest quarterly Advertising Expenditure Forecasts from ZenithOptimedia, the media services network, forecast growth of 3.5% for 2013, 5.1% for 2014 and 5.9% for 2015. |
Godfrey ChanMember Relations & Marketing Executive |
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. |
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Gary Wang, Tudou (2010) |