9 May, 2014

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending May 9th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

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John Medeiros Chief Policy Officer	CASBAA’s Asia Breakfast at the NCTA Cable Show in Los Angeles recently drew a great deal of interest, with almost 100 people turning up for a breakfast discussion of competition in Asian cable markets. This year’s breakfast was the best-attended event of its kind ever, evincing the very active interest of Asian players to learn about developments in the USA, and US companies to evaluate market opportunities in Asia.
Christopher Slaughter CEO	Among CASBAA’s recent efforts in fighting online piracy has been an initiative to identify how pirate sites make their money — they give away the content they steal from our industry for free, but generate tremendous amounts of money through online advertising. A recent article in the New York Times explores the world of online video advertising, and while it doesn’t mention pirate websites, it does highlight other pitfalls in the chase for online CPMs, including ads winding up placed on porn sites, botnets faking tens of millions of views daily, and appallingly unaccountable ad networks.
Desmond Chung Associate Director, PR & Communications	So, is bigger really better and can you actually have too much of a good thing? Well, according to new research from Nielsen, that would be a respective “no” and “yes”. In 2013, the average US TV home received 189 channels but viewers tuned in to an average of just 17 channels. So what does that mean for broadcaster? Content, not Elvis, is king!
Sara Madera Director, Member Relations & Marketing	Seen a commercial lately that pulled at your heartstrings? You aren’t the only one. There has been a shift in advertising towards connecting on an emotional “tear jerk” level, rather than humor, which was the preferred reaction in the past. Brands are outdoing themselves to ensure that customers know how their coffee or peanut butter impacts their lives in deep, meaningful ways. If you need a good cry, forget the movies—just check out some of these ads.
Godfrey Chan Marketing & Member Relations Executive	Despite the Australian authorities’ determination to tackle unauthorized pay media access, rapid innovation in Australian TV technology makes this a challenge. Check out what our CASBAA 2020 Committee members think about this topic.
	As technologies and consumer habits continue to evolve, how will the satellite industry remain relevant during this time of transition? Join CASBAA and a high-profile roster of industry thought leaders as they explore what’s next for satellites in the Asia Pacific market.