The 2020 Blog is taking a new direction with a “GroupBlog” format to give everyone their say on new developments in media. A topic will be presented and we will ask everyone to send a 6 word. This month’s topic is Taylor Swift and the future of the music industry:

We discuss piracy often in the media business, in particular the pay TV space. As consumption and availability of media has evolved, two of the consistent drivers/excuses of piracy are availability and pricing. Spotify has touted itself as a “antidote to piracy” and in many countries you can freely stream Spotify’s vast library of music across multiple devices. In conjunction with the release of her new album, Taylor Swift decided to remove her entire back catalogue from the Spotify universe. While the music industry is different from the pay TV space it was an interesting move by the pop musician, and one that got the chattering netizen class very excited. So we asked the CASBAA 2020 Committee a simple question to be answered in 6 words or less: Will Taylor Swift be on Spotify in 2020?

	Can revenue keep up with Royalties? – Benson Koh, Tata Communications
	..never, ever, ever, getting back together. – June Tan, HBO
	Stream it on beats.com instead people. – Khush Kundi, Ericsson
	At $0.006 per stream, who wouldn’t? – Matt Kurlanzik, 21CF
	No. Google will pay her more. – Matt Pollins, Olswang
	Will Spotify be around in 2020? – Shoggy Banerjee, A+E Networks

Please leave your thoughts, comments, feedback—or your own 6 word response to the question.