On July 12th the 2020 Committee hosted a joint 2020/OTT Webinar where Henry Stokes of Xaxis presented an “Introduction to Programatic”. The group learned why “programatic is the single biggest shift to happen in marketing over the last 25 years.” Although it’s now only 3% of global ad spend, programatic is growing at over 8 times as fast as traditional ad spending in APAC.