There are 14 names in this directory beginning with the letter I.
Impacts
One impact is one person's viewing of one commercial. Total montly impacts means the assessment of the performance of television stations in reaching target audiences.
Index
A measure of relative performance in which each demographic is indexed against a base demographic. An index figure of more than 100 means the demographic performed better than the base demographic.
Interactivity
A catch-all word used to describe digital TV viewers' ability to interact with the TV for services including advertiser information.
IPTV
Internet Protocol television - the delivery of digital television and other video and audio services over broadband networks using Internet Protocol.
ISP
Company offering internet connections to individuals, companies and other organizations. An ISP may provide internet access via a number of different technologies with varying connection speeds and levels of service quality, including telephone dial-up, ISDN, DSL and cable.