The channel has partnered with the leading photochromic lens company to develop custom content across TV, digital and social platforms.
Hong Kong, August 1, 2016 – National Geographic Channel (NGC), part of the FOX Networks Group (FNG) Asia portfolio, has partnered with Transitions Optical on a marketing campaign that launched in June, to educate viewers on photochromic and blue light technology. NGC is providing Transitions with integrated marketing solutions in the form of a programming block and vignettes, in which the channel will be featuring the unique technology behind Transitions® lenses and how it helps wearers adapt to different light situations.
The Transitions campaign consists of a programming block called “Life In The Best Light”, along with two vignettes about photochromic and blue light technology that NGC has produced to align with its smart, innovative programming. The programming block launched on June 2 and will continue for eight weeks every Thursday at 7pm HKT and 6pm BKK/JKT across Hong Kong and Southeast Asia. The vignettes explore the science behind the photochromic lenses and its advanced molecular structure, as well as delve deeper into the type of technology Transitions® lenses uses for superior light management, to help protect eyes against glare, UV and harmful blue light both indoors and out.
The campaign is set to reach NGC’s viewers across the region, providing Transitions with opportunities to communicate their brand message and the science behind their products to a receptive audience that has tuned in to the channel for its educational, high quality, entertaining content. In addition to being aired across TV, the vignettes will be progressively rolled out and seen online through January 2017.
Carol Sim, Regional Marketing Director, AMERA, Transitions Optical, said, “Partnering with NGC for this marketing campaign helps us to connect with those who love to explore and lead active lifestyles. Indoors or out, adventurers often need to adjust to different environmental conditions and require automatic protection from glare, UV and harmful blue light. We’re eager not just to offer a solution but also to share with the world the science behind our technology.
Yamini Ashish, Senior Vice President- Ad Sales & Partnerships, of FNG, said, “NGC’s partnership with Transitions Optical is a great opportunity for both the channel and the brand. NGC is renowned for highlighting innovation and is a well-respected brand especially amongst explorers and the intellectually curious. Delving into the technology of what puts Transitions at the forefront of their industry in a signature Nat Geo way, is exactly what we do best and makes this a great partnership.”
Click here to view the videos of the Transitions campaign.
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About National Geographic Channels
The National Geographic Channels (The Channels) form the television and production arm of National Geographic Partners, a joint venture between 21st Century Fox and the National Geographic Society. As a global leader in premium science, adventure and exploration programming, the Channels include: National Geographic Channel (NGC), Nat Geo WILD, Nat Geo People and Nat Geo MUNDO. Additionally, the Channels also run the in-house television production unit, National Geographic Studios. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with entertaining, innovative programming from A-level talent around the world, and with profits that help support the society’s mission. Globally, NGC is available in more than 440 million homes in 171 countries and 45 languages, and Nat Geo WILD is available in 131 countries and 38 languages. National Geographic Partners is also a leader in social media, with a fan base of 250 million people across all of its social pages. NGC contributes over 55 million social media fans globally on Facebook alone.
For more information, visit www.natgeotv.com and www.natgeowild.com.
About FOX Network Group Asia
FOX Network Group Asia (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star Chinese Movies). Our non-linear brands include FOX Play, FOX Play+ and Nat Geo Play. These networks and their related mobile, non-linear and high- definition extensions, reach over 1.8 billion cumulative households worldwide. In addition, FNG owns and operates two production studios and produces thousands of local programming hours for its wholly owned channels and third parties. In operation since: August 14, 1993.
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
For more information about the company and Transitions® Lenses, visit Transitions.com
For media inquiries, please contact:
FOX Network Group Asia
Karen Tsang | Marketing Executive, Ad Sales
Tel: +852 2621 7081 | Email: Karen.Tsang@fox.com
WE Worldwide on behalf of Transitions Optical
Farah Rahman
Phone: +65 6303 8479 | Email: frahman@we-worldwide.com