- Hindustan Unilever leads the awards tally with 5 category wins, followed by LG Corp with 3 wins, and Mondelez and Coca-Cola with 2 wins each
- The winners were decided basis a nationwide survey carried out by Nielsen which evaluated 288 brands across 36 categories
The Winners of the first edition of ZEE Mindspace Awards
New Delhi, August 27, 2016: Leading content company, Zee Entertainment Enterprises Limited (ZEEL) today announced the winners of the first edition of ‘ZEE Mindspace Awards’ which aims at recognizing brands that have captured maximum ‘MindSpace’. Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held today at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Punit Goenka, MD & CEO, ZEEL and Prashant Singh, MD-South Asia, Nielsen at ZEE Mindspace Awards 2016
Speaking at the awards function, Mr. Punit Goenka, MD & CEO, ZEEL said, “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Mr. Sunil Buch, Chief Business Officer, ZEEL said, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”
Mr. Prashant Singh, Managing Director, South Asia, Nielsen said, “ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘Top of Mind Recall’ was the primary criteria to arrive at the winning brands, factors like Popularity, Advocacy, Desire and Buzz were also a part of the structured research methodology. Nielsen has targeted a sample size of 12000+ audiences, covering key zones across the country.
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Category | Brands |
| Air Conditioners | LG |
| Airlines | Air India |
| Banks | State Bank Of India |
| Bathing Soap | Dove |
| Biscuits | 50-50 |
| Cereals/Oats | Kellogg’s |
| Chocolates | Dairy Milk |
| Cold Beverages (Aerated) | Coca-Cola |
| Cold Beverages (Non Aerated) | Maaza |
| Confectionaries (toffee, gums, mint) | Cadbury Choclairs |
| Deodorants | Fogg |
| Fabric care items [Washing powder/soap, fabric softeners] | Surf Excel |
| Face Wash | Himalaya |
| Fast food chains | McDonald’s |
| Four-Wheeler | Maruti Suzuki |
| Hair Color and Dyes | Garnier |
| Hair Oil | Parachute Advansed |
| Life Insurance | LIC |
| Mobile Service Providers | Airtel |
| Mobile/Smartphones | Samsung |
| Moisturizer/Body Lotion | Vaseline |
| Mosquito Repellents & Home Insecticides | Good Knight |
| Noodles/Pastas | Maggi |
| Online Shopping | Flipkart |
| Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens) | Lay’s |
| Paint | Asian Paints |
| Refrigerators | LG |
| Shampoo & Conditioner | Dove |
| Skin Cream | Pond’s |
| Tea/Coffee | Tata Tea |
| Toothpaste/Toothbrush | Colgate |
| TV Sets | Sony |
| Two-Wheeler | Honda |
| Tyres | MRF |
| Washing Machine | LG |
| Water Purifiers | Aquaguard |
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Facebook: @ZEECorporate
Twitter: @ZEECorporate
Instagram: https://www.instagram.com/zeecorporate/
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Note to Editors
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Yuva, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, DittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91 9769286661 / +91 9820336890
Landline: +91-22-7106 1367 / 7108 5464
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com