February 23, 2015 - What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker... Read more at Adweek

The Broadcast Audience Research Council (BARC) India is all geared up to release its spot monitoring services earlier than expected. The council will be ready to rollout the services (like AdEx of TAM) by 1 March, 2015, a highly placed industry source...

If you thought you never wanted to hear the word “hyperlocal,” you’re in trouble. Nielsen’s released a study this week on how television viewing habits change depending on where viewers live and their demographics. ...

Turner Broadcasting's new Korean entertainment channel Oh!K has joined the lineup of Astro in Malaysia, where it will deliver drama and variety programming with selected series airing less than a day after their original broadcast.  ...

The American Association for Public Opinion Research (AAPOR)’s big data task force has released a report outlining its recommendations for for the use of big data in relation to survey research. ...

The global pay TV market is estimated to have passed 924.4 million subscribers in 2014, driven by market-leading growth in IPTV, according to ABI Research.  ...

Many American viewers love online subscription video services but are not ready to lose traditional multichannel television. A study by Horowitz Research finds that the demand for easy access to live television and premium channels remains strong but...

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February 11, 2015 - The Trustworthy Accountability Group (TAG), an advertising industry initiative to improve the digital ecosystem, has launched the 'Brand Integrity Program Against Piracy', designed to help advertisers and their ad agencies avoid damage...

BT and Sky are squaring up for the next round in the bid for British pay-television viewers, which will be won on more than just the result on the football pitch. It is being fought in the field of media and communications services, and the ability to...