Latest News

  • August 23, 2012

    India: Decision on Surrogate Ads

    NEW DELHI: Following Information and Broadcasting Ministry (I&B) minister Ambika Soni's presentation of 17 advertisements of 2011-12 as 'under consideration' by the Ministry on surrogate and 'misleading' advertisements to Parliament last week, the dec...
  • August 22, 2012

    Deloitte: Rise of Second Screens

    The use of screens such as laptops, smartphones and tablets while watching TV has been on the rise, which is a source of "excitement and concern" within the television and technology industry, according to a new report from Deloitte. ...
  • August 22, 2012

    FTA in S’pore to go fully digital by 2013

    Singapore’s seven free-to-air (FTA) TV channels will go fully digital by the end of 2013, using the DVB-T2 standard. The total switchover from analogue to digital broadcasting will be completed by 2020, in line with ASEAN’s agreed timeframe for making...
  • August 22, 2012

    HK prepares for digital switchover

    Radio Television Hong Kong (RTHK) has started test broadcasts in Hong Kong on digital TV services, as the special administrative region (SAR) of China edges closer to an analogue switchover (ASO) by end-2015. ...
  • August 22, 2012

    5% budget on Social Media

    Nearly three-quarters of major brand owners in Asia Pacific are leveraging social media, but most allocate less than 5% of their ad budgets to this channel, a study has found.Buddy Media, the marketing services group, polled 125 executives from agencies...
  • August 22, 2012

    The rise and rise of 'second screening'

    Use of other screens while watching TV: a source of excitement or concern? Nearly half of all 16-24 year olds use messaging, email, Facebook or Twitter to discuss what they are viewing on TV 80 per cent talk to other people in the same room while watc...
  • August 22, 2012

    Connected TV - New advertising

    Advertisers have a window of opportunity to pitch their wares to an emerging audience of connected TV viewers who are experiencing out-of-the-box video content viewing for the first time and will interact with the ads just out of curiosity. That'...
  • August 22, 2012

    Vietnam concerned about too many foreign TV

    The showing of foreign television materials, especially those made by South Korean and China, has raised great concerns in Vietnam. ...
  • August 21, 2012

    Last Resort Heads to AXN

    Last Resort, a new military drama for ABC, is slated to launch on AXN in Asia in October, debuting the same week as its U.S. premiere. ...
  • August 21, 2012

    Why business is the real engine which powers F1

    The only aspect of Formula One which most fans get to see is the cars going round the track - but behind the scenes a complex network of relationships and agreements is in place to literally get the show on the road. ...

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