Nielsen: Cable Commands 70 Percent of Prime-Time GRPs. Much as the digerati love to squawk about cord-cutting and the impact subscriber churn is having on basic cable ratings, the hard data doesn’t back up some of the more apocalyptic Chicken Little...

 Regional - Despite an overall downgrade in APAC ad spend, markets such as Indonesia is expected to pull in the biggest increase at 19.6%, outstripping China's growth. ...

Ad Spend remains robust, with strong growth in China and Indonesia helping to offset “sluggish” growth in other markets in the region, according to research by ZenithOptimedia. ZenithOptimedia reports ad spend remains strong in Asia-Pacific The medi...

Ad spending will be strong throughout the remainder of the year with internet dollars growing like gangbusters and stronger demand from retail and auto advertisers. ...

Two major media forecasters, MagnaGlobal and ZenithOptimedia, downgraded their global ad estimates for this year. ...

There were a total of 65.6 million IPTV subscribers at the end of March 2012, up 3.8 million since the end of 2011, according to Point Topic.Asian markets are showing the fastest growth in IPTV subscribers, with China attracting over three times as many...

China Is at Forefront of Connected TV Trend in Emerging Markets ...

A leading analysis firm, WARC is predicting growth of just 0.1% in the Australian ad market this year, compared to 11.3% in China. ...

Sony Pictures Television (SPT) has inked a deal to up its ownership of Multi Screen Media Private Limited (MSM)—which operates the Sony Entertainment Television (SET) and MAX channel brands in India—to just over 94 percent. ...

  US drives global adspend growth Global adspend is predicted to rise by 4.8% this year, due in part to a strong contribution from the US, Warc's latest International Ad Forecast has indicated.The Forecast, which calculates ad expenditure tr...