iTunes
Model
Download Download
Download

Download of movies for sale or rent (for 48 hours) to subscribers.
Devices
Computer Computer Smartphone / Tablet Smartphone / Tablet Connected TV Connected TV
Computer Mac or PC. Smartphone / Tablet iPhone, iPad or iPod touch. Connected TV Apple TV.

Connected TV AirPlay allows users to play content from iPhone, iPad or iPod touch wirelessly on their HDTV via Apple TV.
Launch Date
2003
What's Available?
The iTunes Store in Australia offers a broad range of film and TV content on a download-to-own or download-to-rent basis.
When is Content Available
Movies will often be available for rent or purchase on the iTunes store on the same day that they are released on DVD. Viewing period is usually 48 hours.
Revenue/Economic Model
Unlimited Views Unlimited Views Paid Service Paid Service Pay Per View Pay Per View
Sale: Unlimited Views Paid Service Rental: Pay Per View Paid Service
Additional or Interactive Features
Playback Playback
Playback

iTunes Extra: Bonus features including interviews, trailers and photos are available for selected movies.

iCloud: iTunes’ cloud service allows automatic access of movie purchases from any devices wirelessly.
Available to
Subscribers Subscribers
Subscribers of content from iTunes Store.
Available at
iTunes software on Mac or PC.
iTunes app on iPhone, iPad or iPod touch.
Apple TV.
About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 445 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here

About Olswang Asia LLP

Olswang is a leading international law firm specialising in Media, Technology and Telecoms with offices across Europe including London, Berlin, Madrid, Paris, Munich, Brussels and Thames Valley and with a growing Asia presence hubbed out of an office in Singapore.
For more information about Olswang see www.olswang.com

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