Latest News

  • December 4, 2012

    Magna Global predicts "explosive growth" in emerging markets

    Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions. ...
  • December 4, 2012

    OTT set to grow but will disrupt existing businesses

    The value of the global OTT video business is set to grow to about US$15 billion (€12 billion) by 2016 form US$2-3 billion today, potentially benefiting telcos and rights owners but threatening established pay TV operators and broadcasters, according to...
  • December 4, 2012

    ESPN STAR Sports Bouquet Returns to StarHub

    The ESPN STAR Sports portfolio of channels will be available on both pay-TV platforms in Singapore, StarHub and mioTV, following the signing of new non-exclusive deals this weekend. For the past three years, the sports bouquet has solely been carried...
  • December 4, 2012

    ZenithOptimedia: Ad Spending to Grow by 5.6 Percent in 2015

    ZenithOptimedia is predicting that global ad spending will grow 4.1 percent in 2013, reaching $518 billion, accelerating to 5.6 percent in 2015. The gains will again be led by developing markets, which are expected to contribute 61 percent of ad spendi...
  • December 3, 2012

    Thailand:Higher cable, satellite TV penetration to drive up ad rates

    Next year, leading cable and satellite TV operators plan to raise their advertising rates by at least 20 per cent given the increased penetration of their medium in the Kingdom and high competition from new players. ...
  • December 3, 2012

    In-stream, digital advertising set to hit $7.6BN in 2012

    In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off a nine-year CAGR run of 62.5%, with more growth ahead, concludes an inventory and spend report by AccuStream Research. ...
  • December 3, 2012

    Singapore Junk Food Ad thinking

    THE health authorities, considering banning ads that promote unhealthy food to children, are calling for public feedback before making a decision. ...
  • December 3, 2012

    Social Media Is Revitalizing Television

    Social media is having a profoundly positive impact on TV viewing, as a new group of highly-engaged TV viewers is using social media to talk about TV programming and advertising, to influence the content and brand choices of their social peer group. This...
  • November 29, 2012

    Next-Gen Navigation Technology Unleashes Power of Voice Search

    A behind-the-scenes provider of advanced navigation technology for the mobile and pay TV markets is hoping to supplant semantically restricted modes of speech-activated search with a much more conversational approach to helping consumers find what they...
  • November 29, 2012

    Smart TV sales to hit 220 million by 2017

    Related Content Sky launches Now TV on Roku devices Discovery to acquire Middle East broadcaster Takhayal Second screen means shift in focus for advertisers, says Ogylvy & Mather BT Vision launches British Museum channel Advertise...

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