Myanmar: Major brand owners from MasterCard and General Electric to PepsiCo and Coca-Cola are enhancing their presence in Myanmar, a market now opening up to foreign firms.MasterCard has become the first global payment network to give a licence to a...

Consumers in Asian markets are more likely to use social networks and review products or brands than their counterparts in more mature countries, according to GlobalWebIndex. ...

Tighter management of pay-TV programmes is necessary because several foreign channels are carrying content not compatible with Vietnamese culture and some are dealing with sensitive foreign affairs issues.   The Viet Nam Television's ante...

Adobe Systems is eyeing the TV Everywhere advertising opportunity with a new dynamic ad insertion service for digitally distributed video called Adobe MediaWeaver, and the Primetime Media Player for execution and analytics. ...

  Chinese reality talent show "Voice of China" became a money-spinner for Zhejiang Satellite TV. (Photo/Xinhua) The annual landmark advertisement auction by China Central Television, the country's only national TV network, is going to take place o...

The Sky Cable Corporation is giving expanded carriage to AXN and beTV on the Destiny Cable pay-TV platform in the Philippines.   Both channels, part of Sony Pictures Television (SPT) Networks Asia's bouquet, are located on Destiny Cable's basic t...

HISTORY™ ANNOUNCES STANDARD CHARTEREDBANK AS SPONSOR OF ITS EPIC SERIESMANKIND: THE STORY OF ALL OF US(Singapore, 15 November 2012)- MANKIND: THE STORY OF ALL OF US, the biggest TVevent of the year, has secured Standard Chartered Bank as its regional...

A NEW pay TV outfit is currently undergoing trials and expected to start broadcasting soon, Dewan Rakyat was told yesterday. "Eleven licences have been issued by the Information, Communications and Culture Ministry so far. Seven of them were...

The industry needs to start acknowledging the revenue contribution that TV Everywhere makes to Pay TV operators, despite the difficulty in measuring it, and despite the fact that there may not even be a new discretionary fee you can point to. That is the...

Global ad spend rose to $139bn in Q2 2012, a moderate 2.4 % gain over Q2 2011, but Europe remained on a decline, according to Nielsen's quarterly Global AdView Pulse report.   ...