To date, the battle between YouTube and Facebook has centered on winning the hearts and minds of advertisers, online video publishers and creators. If the last few weeks are any indication, there’s another category of content creator YouTube should be...

TAM still publishes television viewership numbers even as it gears up to launch two new software products for media planning (Posted by Shuchi Bansal at Livemint on 9th July, 2015) TAM Media Research Pvt. Ltd is stuck between a rock and a hard place in ...

Global marketers have welcomed moves by Nielsen to extend the coverage of its Digital Ad Ratings service to new Asian markets.It is already available in China and now Singapore, Japan, Indonesia, the Philippines, Thailand, Malaysia are being added.Megan...

Netflix passed the 65 million subscriber-mark in the second quarter and confirmed plans to launch in China next year as part of its ongoing expansion efforts. ...

Discovery Networks International has named its former EMEA boss Arthur Bastings as its new head of the Asia-Pacific region. ...

A recent study has found that around 65 million people from around the world are bypassing internet restrictions to watch the BBC’s shows online the the  licence-fee funded iPlayer service using proxy servers or virtual private networks. The free...

Slowdowns in the US and China have contributed to Warc’s 2015’s global adspend forecast to be cut to 2.3%, a downgrade of 2.5 percentage points. ...

Fox International Channels (FIC) has made three new appointments in its leadership team in Asia. Veteran FIC executives Rohit D’Silva and David Shin will see their roles being expanded, whereas Prakash Ramchandani joins the network to lead its non...

The country’s leading broadcaster - Star India is betting big on the future. Star India, which has made a mark in the general entertainment as well as the sports broadcasting space, is looking at turning the company into a billion dollar entity by the...

Watching TV used to be so simple, or at least it seems that way in retrospect. First there were just a handful of networks. Then broadcast TV gave way to cable. But even as the number of channels multiplied exponentially, it was all still easy to...