Latest News

  • July 23, 2015

    BARC India rolls out debut television ratings datashare this on

  • July 23, 2015

    OTT in Asia Forecasts

    ...
  • July 23, 2015

    Binge viewing behaviour

    Watching multiple episodes of a programme in a single session is characteristic of online video services. Identifying, serving and leveraging such an audience will be the rock upon which the next generation of television is founded, according to a report...
  • July 23, 2015

    9.9m subs

    The number of Pay TV subscribers has reached 9.9 million nationwide by the end of last month, according to the Ministry of Information and Communications’s report. ...
  • July 23, 2015

    Netflix effect on pay television

    The use of pay-television services in the United States has only declined marginally among those that have Netflix streaming, although the proportion of pay-television homes with Netflix has risen substantially. Perhaps this is because Netflix is more...
  • June 25, 2015

    Global OTT revenues to double

    Global over-the-top (OTT) video subscription revenues are forecast to rise from nearly $9bn in 2014 to more than $19bn in 2019, according to new industry research.Park Associates, a Texas market intelligence firm, said OTT video services are experiencing...
  • June 25, 2015

    Measureing People more than things

    The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text. ...
  • June 25, 2015

    Ad effectiveness losing out in programmatic gold rush

    Brands and media agencies have been warned to stop "buying blind" as the ad industry grapples with numerous hurdles in the programmatic space. ...
  • June 25, 2015

    Fetch TV creates new ratings app but downplays potential to challenge to Oztam

      Major IPTV player Fetch TV has created a new mobile ratings app which provides live data on TV viewing across some 250,000 set top boxes, Mumbrella can reveal. The Fetch TV ratings app is already the largest window into the TV viewing habits of mill...
  • June 25, 2015

    Global OTT revenues to reach US$19 billion

    Global over-the-top video revenues will increase from nearly US$9 billion in 2014 to more than US$19 billion in 2019, according to Parks Associates. ...

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