Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what's in a name? A lot actually. Travelling to Asia can feel like flying into the future - quite literally, given the need to put the clocks for...

The global number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion, driven by gains in the Asia Pacific region, according to new research.  ...

Millennials have received a lot of attention from marketers in recent years but their focus is shifting as "centennials", the younger brothers and sisters of Gen Y, are reaching adulthood.A new report from JWT Intelligence described Generation Z, the 12...

The global pay TV services market, including cable TV, satellite TV, telco TV and OTT video, totaled $237 billion in 2014, up 7% from the previous year, according to the 2015 IHS Infonetics Pay TV Services and Subscribers report from IHS. ...

US — Using the wrong approach with the emotion and energy levels of ads can affect engagement and recall, according to a new study. Columbia Business School conducted a series of studies looking into how the activation — or energy levels — of m...

Over-the-top video should see total revenue growth of around 26% in 2015 with a 24% compound annual growth rate (CAGR) through to 2019, according to ABI Research.  ...

HBO’s standalone streaming service, HBO Now, has launched in the US via Apple devices and Cablevision’s Optimum Online service.  ...

TVs by LG, Sony and Roku will be the first to carry the ‘Netflix Recommended TV’ logo in North America, the subscription video-on-demand giant has revealed.  ...

How long has it been since you’ve heard the term programmatic? Probably not that long. If you’re in advertising, you might even be tired of hearing about it by now. But even if you’re among those who think the term’s 10 minutes of fame have come...