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New TV viewing figures from Thinkbox reveal that 98.5 percent of television viewing is still done on the traditional TV set in the U.K., while 1.5 percent is on other screens such as tablets and mobile devices. ...

There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the terms set by the rest of the world. And then there is Sam Balsara, who creates benchmarks for the rest through...

The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill station of Lonavla (close to Mumbai) to evaluate the responses to the Requests for Proposal (RFPs) received from...

There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the terms set by the rest of the world. And then there is Sam Balsara, who creates benchmarks for the rest through...

The mighty fallout between broadcasters and TAM Media which has left the entire television and media fraternity in a tizzy, will take some time to be mended. While leading broadcasters including MSM, Star India, Viacom18, Zee TV and Network18 obviously...

When the holding companiesPublicis and Omnicom announced last month they were joining forcesto form the world’s largest ad agency group, they called it “a new company for a new world.” Other, hyperbolic terms used to describe the mega merger...

GroupM revised its global 2013 adspending forecastdown to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December. ...

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. ...