Latest News

  • July 26, 2013

    Global tablet market continues to grow strongly

    Global tablet sales grew 65% year-on-year in the second quarter to reach 51.9 million units, according to research by Futuresource Consulting. ...
  • July 26, 2013

    Global confidence rises

    Global consumers became increasingly confident about their future prospects and more positive in their spending intentions during the second quarter of 2013, a new survey has revealed.The latest quarterly survey from Nielsen, the market research company,...
  • July 26, 2013

    Trai cap pushes up TV channel ad rates

    Trai cap pushes up TV channel ad rates Trai has been given two weeks to respond to an appeal filed by the News Broadcasters Association of India. After being stagnant during the first half of the year, advertising rates on television channels have start...
  • July 26, 2013

    HK Ad Spend Growth Hits Four-Year Low

    The latest admanGo report saw advertising expenditures in June record a significant drop of 8% (HK$3.4 billion) compared to May and a YOY drop of 0.4%, marking the first YOY monthly decrease since 2009. ...
  • July 26, 2013

    TAM clarifies on weekly/monthly ratings rollout

    One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM Media Research which has been at the centre of the entire controversy. The ratings agency...
  • July 26, 2013

    Movie channels ready script to buck ad cap

    While the jury is still out on whether the limit on advertising time will be applicable to news broadcasters or not, other genre networks are working around the imminent curb.The ZEE Group, for instance, is contemplating launch of a new Hindi movie...
  • July 26, 2013

    Twitter lets TV advertisers target tweets to viewers

    Twitter said Tuesday that its opening up its TV ad-targeting technology to all U.S. advertisers that run national television spots and want to reach live viewers with synchronized in-tweet promotions. ...
  • July 24, 2013

    Research shows smarter TV ads coming soon

    Murdoch University’s Audience Labs has tested using people’s web-browsing behaviour to select the TV ads they watch, a development it says could benefit viewers and advertisers as long as privacy concerns are addressed. ...
  • July 24, 2013

    Malaysia's adex seen charting stronger growth

    RHB Research expects Malaysia's advertising expenditure (adex) to chart stronger growth in the second half of this year.In its note to investors last Friday, the research house maintained an "overweight" call on the sector with Media Prima Bhd as its top...
  • July 24, 2013

    Bringing the power of internet to TV advertising

    Amagi Media Labs uses the concept of targeted advertising on television. This concept is new to TV. ...

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