Nielsen has released findings that for the first time ever provide statistical evidence for a "two-way causal influence" between broadcast TV tune-in for a show and the Twitter conversation around that program. ...

After a massive bunch of layoffs earlier this year, Turner made another announcement which some are coining as the end of an era. It announced that the man who steered its fortunes just a few years after the broadcasting skies opened up in Asia will be...

After unveiling plans to create the ad industry’s largest player, Publicis Groupe and Omnicom execs have reiterated that theirs is a “merger of equals,” and the deal’s financial structure is a balanced one. But the reality with any corporate...

The power of Indian children to influence the purchasing decisions of their parents and grandparents is being targeted by an increasing number of advertisers, who are turning to popular children's channels for the first time.Industry insiders say the...

Facebook and Twitter are stepping up their efforts to increase their share of the global TV ad budget as technical developments begin to enable advertisers to target people who use digital devices while watching TV.As reported in the Financial Times, the...

Huge growth in take-up of smartphones and tablets is creating a nation of media multi-taskers, Ofcom research reveals, transforming the traditional living room of our parents and grandparents into a digital media hub. ...

FOX International Channels (FIC) has given its female-skewed entertainment network Star World a new look.   The refreshed look is designed to be "fun, feminine and glamorous." There's a new graphic signature that features bold lines, said to represent ...

They have been making waves with their down under filmed fashion and style makeover show. As they have done in 12 other countries through adaptations of the programming format they share with global format major Zodiak Rights. Now British style gurus...

Kantar Media has announced a strategic partnership with Twitter under which it will license Twitter data for a new suite of tools to support UK TV planning and analytics. The deal, which is the first of its kind in the UK according to Twitter, will...

Foxtel has launched a new Internet TV service, Foxtel Play, which allows customers with a broadband connection to watch programming live or on a catch-up basis.   The series is currently live, ahead of its official launch on August 11. Foxtel Play is ...