How do broadcasters mine into the social treasure trove that is Twitter? Twitter’s head of broadcast partnerships UK Dan Biddle attempted to answer this during one of the MipCube’s sessions in MipTV in Cannes. He pointed out that Twitter ...

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The growth of automated media buying is set to push media planners into new strategic or advisory roles, a survey has argued. Warc and the Festival of Media Global 2013, an event dedicated to the $500bn global media industry, surveyed 100 media agencies...

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According toSocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the...

It’s true. Most people watch TV in their living rooms using traditional cable or satellite options. In fact, more than 95 percent of Americans get their information and entertainment that way. But as we explored what the other 5 percent are doing, we...

Tablets and smartphones have quickly become a technological staple of the modern family. While smartphone penetration in the U.S. is over 50 percent, tablet penetration is on the fast track as well. Within a two-year period, almost one fifth of U.S. homes...

Research company GfK has taken a look into the current tablet market - a fast-growing industry with a continuing demand for smaller and more compact tablet devices. In February, the total retail IT market experienced a year on year volume growth of 7...

New research from BBC Worldwide sheds light on the viewing habits of the global news audience, reporting that the majority of tablet owners use their smart device whilst watching TV. ...

Developers should look to video and gaming apps for smart TVs to drive new revenues, as 80% of connected TV owners regularly use apps, according to new research by Parks Associates. ...

The unique tracking and measuring facilities of digital advertising may paradoxically be slowing its growth, several leading industry figures have argued. Marco Bertozzi, executive managing director of Vivaki EMEA, a supplier of digital advertising...