The advent of cheap DVRs and the growth of social media are transforming the advertising and marketing landscape in India, according to the head of Hindustan Unilever.Speaking at the Goafest 2013 Advertising Conclave, and reported in Campaign India,...

After News Corporation's acquisition of ESPN, Fox International Channels has made further shuffles in leadership for the business, moving recently appointed lead Peter Hutton into another role. ...

How much Matt Lauer do you watch? It may say something about how smart you are. According to a study by Nielsen, well-educated viewers watch much less morning and late-night TV. Nielsen discovered that homes where the head of household completed fo...

The grounds on which broadcasters are opposing the regulation that limits the advertisement duration on television channels have no substance One of the latest developments on the broadcast regulation front, and important from the viewer’s perspect...

TrueVisions, the country's leading pay-TV operator, has set aside 1 billion baht to enhance and add content without fees, seeking to retain existing customers after English Premier League (EPL) rights expire next month. ...

Worldwide tablet shipments are tipped to jump 70% this year, reaching 197 million, according to new stats from research firm Gartner.  ...

Advertising expenditure on digital media is growing at a far faster rate than TV in the US, but television will remain the dominant medium over the next few years, new figures have shown. In 2012, digital ad spending was 58% that of television, but this...

Synopsis of Auto Sector Advertising on TV during 2012(3 April 2013)     HIGHLIGHTS Auto Sector Advertising on TV witnessed 9% growth in 2012 Vs. 2011 Car / Jeeps is the maximum advertised category in Auto Sector Advertisin...

Global research house Nielsen is expanding its online advertising measurement solution, Nielsen Online Campaign Ratings, into the Australia market. ...

A new report from The Convergence Consulting Group estimates that 3.74 million Americans cancelled their pay-TV subscriptions between 2008 and 2012 in favor of over-the-top platforms; this number is expected to rise to 4.7 million by the end of this year....