MCN

Company Profile

MCN is a multidimensional communication company with a strong reputation for innovative advertising solutions. Our aim is to link advertisers' products, services & brands with powerful channel brands and environments to maximise a campaign's communication potential.

MCN represents over 50 premium channels on STV and over 70 websites, providing the ability for advertisers to target their consumers more effectively as well as utilising numerous integration opportunities to achieve a deeper connection with the viewer.

We provide an effective 'one stop shop'; reaching around 97% of STV viewers on a weekly basis and delivering 75-80% of all the commercial ratings across our 50+ channels. MCN has a 85% of share of voice across all STV commercial channels.

Within MCN, the Strategic Integration and MCN Connect Sales Departments represent a range of truly integrated and multi platform marketing assets which can deliver creative advertising opportunities not readily available with traditional mediums. Interactive Advertising (iAds), Video on Demand, Online, MOBILE FOXTEL from Telstra, Consumer Promotions, Production and Integrated Sponsorships add impact and a dynamic edge to your media schedule.

Source: OzTAM, National STV, Wks 41-48, MCN, S-S 06:00-2359, Total People, Reach, Share to Selected %, Consolidated to 25/11/12.

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