Millward Brown Media and Digital

Company Profile
The Millward Brown AMAP Media & Digital Practice encompasses presence across the region and is powered from Millward Brown offices in Australia, China, India, Singapore and Korea.  The specialist practice focuses primarily on media effectiveness solutions, consulting on branded communication from the cross-media perspective and helping clients understand the interplay of media channels in the marketing environment.  The group also takes a key role in driving digital effectiveness branding and communication research solutions, helping clients to, in particular, prepare and evaluate digital strategies and campaign executions in this growing space.   Millward Brown Media and Digital research is supported by solutions such as AdIndex for digital campaign effectiveness evaluation, FanIndex for social media fan page analysis, AdMonitor for digital campaign reach and frequency measurement and CrossMedia for multi-channel campaign learning.

Key Contacts

Chris Maier
Director, Media and Digital Solutions, Greater China
Millward Brown ACSR
23F, Henderson Metropolitan
155 Tianjin Road, Shanghai, 200001, China
+86 (21) 2321 3330
+86 139 1671 0715 (m)
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Website
www.millwardbrown.com