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Nielsen TV Audience Measurement
Company Profile
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com .
The Service We Offer – Television Audience Measurement (TAM)
TAM is the specialised branch of media research, dedicated to the quantifying (size) and the qualifying (characteristics) of this detailed TV audience information.
With the billions of dollars spent annually on TV programmes and commercials, reliable TV audience information is required to evaluate and maximise the effectiveness of this investment.
Ratings – this is the percentage of a given population group consuming a medium at a particular moment.
These ratings, if reliable and valid, become the 'common currency' for the market's commercial airtime. Media planners and buyers evaluate the alternative programmes offered to best achieve their advertising goals, broadcasters evaluate the programme or stations popularity and how much to charge advertisers for commercials during a programme or on a given channel. In those cases where the channels are funded wholly or partly by public license, they also provide accountability.
Nielsen TAM in Asia Pacific: Australia, India, Indonesia, Malaysia, New Zealand, Philippines, South Korea, Taiwan and Thailand.
Key Contacts
Sonya Ford
Vice President Global Communications & Marketing
Nielsen TV Audience Measurement
T: +41 91 960 9900 E:
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Deanie Sultana
Thailand and Media Index, Asia Pacific
Nielsen
T: +662 6734760 E:
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