ADVERTISERS have become active again since April, and those who haven’t are expected to start spending soon. ...

Rolling news channel CNN has announced that it is to up the volume of live news coverage to its weekday schedule and reposition Asia as anewsgathering and feature programming hub. ...

(May 22, 2014) While there is plenty of money in social media marketing in mainland China, there's still not enough attention to the fact that accessing ads and special deals from mobile is just different. ...

Nielsen has started reporting demographic data as part of its Twitter TV Ratings service, allowing subscribers to see the age and gender profile of people who tweet and see tweets about television shows. ...

　 Depending on whom you talk to, video cord cutters and cord nevers are sure to multiply exponentially or remain a rare commodity. Reality is somewhere in the middle. Video cord cutters, defined as consumers who have dropped a multichannel subscriptio...

American TV viewers were exposed to an average of more than one hour of TV ads each day in 2013 and the proportion of ads aired during each hour of programming has steadily risen over the past five years, a new study has shown.The latest "Advertising and...

(AP 2014), Media Partners Asia's annual analysis of the multi-channel video, digital TV and broadband data / voice industries, is widely regarded as the definitive guide to the commercial distribution of pay-TV, digital, broadband and next generation...

We’re watching more TV than ever. I’ve written it before, but for all the fuss about online video, Netflix, and how our viewing habits are changing, the market for TV ads is an undisrupted $78 billion behemoth, eclipsing the one for online video ads...

The Broadcast Research Audience Council (BARC), which is in harness to set up an alternative TV ratings management system in India with a self-imposed deadline of October, is in a real fix. The reason: Indian Readership Survey (IRS) 2013 data. ...

Nielsen has announced that it ‘regrets’ an error that led to nine months of over-reporting. ...