The global pay-TV subscriber base increased more than 5 percent last year, bringing the total to 901.1 million worldwide, according to ABI Research. ...

Twitter's TV strategy is on the right track and the company will continue to invest in it, the company's chief executive officer has declared in a response to a suggestion that social media does not influence television viewing.In an earnings call,...

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about? Adweek asked GroupM Interaction COO John...

A leading industry expert has said that despite claims made by the BBC's director general, Tony Hall, the reality of TV consumption is not online, but in live broadcasting. In plans late last year outlining the future of the BBC, Hall said that the C...

The relationship between social media and TV has come under scrutiny by NBCUniversal's head of research, Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing. ...

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove of personal data, according to multiple sources. It could let...

  Australians are apparently spending more time watching conventional television than they did a year ago and are also using internet-connected devices to complement their viewing of television and other video. That is the upbeat conclusion of the t...

Netflix CEO Reed Hastings is candid about his streaming video company’s strategy and its place in the future of television. A year ago, he laid it all out in a lengthy manifesto touching on Netflix’s competitors, plans for original shows, and...

Magna Global is forecasting that U.S. media owners' advertising revenues will grow by 6 percent this year to $168 billion, an increase from its previous forecast of 5.5 percent, thanks to the World Cup, mid-term elections and other non-recurring events...

Asia is expected to register the highest levels of growth in the global programmatic market in 2014 with an increase of 73% and total spend of just over $500m, the latest industry data has forecast.According to Magna Global, the global media unit of IPG...