Latest News

  • March 27, 2014

    Tweets about TV programs prove Twitter's earned media value

    Now that Twitter is firmly positioned in the public lexicon, it is taking great lengths to extend the reach and value of its platform to enhance television viewing. ...
  • March 11, 2014

    Nielsen announces Myanmar venture

    Nielsen has announced a joint venture with Myanmar Marketing Research & Development (MMRD). Under its joint venture entity, Nielsen MMRD, the two organisations will combine their solutions to provide insight into the Myanmar market. “With a population...
  • March 11, 2014

    Turner Broadcasting System And Trans Media To Launch CNN Indonesia

    Turner Broadcasting System Asia Pacific, Inc. and PT Trans Media Corpora have today announced a strategic partnership to launch CNN Indonesia, a 24-hour news channel and accompanying website in Bahasa Indonesia. This ground-breaking channel will be the...
  • March 10, 2014

    CASBAA TV Upfronts Find Success in Jakarta

    The most recent CASBAA TV Upfronts, which took place late last month in Jakarta, Indonesia, brought in close to 100 delegates and attendees representing media agencies, clients, pay-TV broadcasters and partners. ...
  • March 10, 2014

    CASBAA TV Upfronts Series Returns to Indonesia

    CASBAA AD successfully held its latest TV Upfronts event on Friday, February 21 in Jakarta, Indonesia. Promoting multichannel TV as the ideal platform for marketers to reach their target demographics, the TV Upfronts have taken place in several Asia...
  • March 10, 2014

    CASBAA wraps up TV Upfronts in Jakarta

    CASBAA AD successfully held its latest TV Upfronts event last February 21 in Jakarta, Indonesia. Promoting multi-channel TV as the ideal platform for marketers to reach their target demographics, the TV Upfronts have taken place in several Asia-Pacific...
  • March 10, 2014

    Australia:Ad revenue lifts on STV

    ASTRA has announced Subscription Television advertising revenues achieved a record revenue of $262,910,580 for the period July to December 2013, a lift of 15.4%. This was up $35 million compared to the same period in 2012: Jul – Dec 2012: $227,711,9...
  • February 27, 2014

    Japan adspend continues to grow

    In a reflection of the modest economic recovery that is taking hold in Japan, ad holding company Dentsu has reported that adspend in the country increased 1.4% in 2013, its second successive year of growth.Total adspend reached ¥5,976.2bn in 2013,...
  • February 24, 2014

    TV Set Dominates U.K. Viewing

    According to research from Thinkbox, 98.5 percent of television viewing in the U.K. last year was done on a TV set, with just 1.5 percent on other devices.The average Briton tuned in to just under 4 hours of TV a day, with the bulk of that, 3 hours and 52...
  • February 17, 2014

    Comcast and Time Warner in $45bn deal

    Cable operator giant Comcast is set to acquire Time Warner in a $45bn deal. ...

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