CASBAA AD successfully held its latest TV Upfronts event on Friday, February 21 in Jakarta, Indonesia. Promoting multichannel TV as the ideal platform for marketers to reach their target demographics, the TV Upfronts have taken place in several Asia...

Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes.The services include the Nielsen Twitter TV...

An industry study examining the value of the earned TV Twitter audience for media companies and brands has found that more than 90 per cent of those who see TV show-related tweets have taken immediate action to watch, search for or share content. The...

CNN was heavily criticized for its round-the-clock coverage of the Malaysia Airlines Flight 370 disappearance the past two weeks. But it’s hard to argue with the numbers. Viewership soared during the network’s lost aircraft blitz, and that’s nota...

One in every six occasions, viewers who watch primetime television are also using social media, whether its related to the show they’re watching or not. ...

21st Century Fox has appointed Lachlan Murdoch as non-executive co-chairman and James Murdoch has been elevated to co-chief operating officer. ...

Asia’s middle class is on track to comprise 52 percent of the region’s population by 2020, with the fastest emerging middle classes hailing from Indonesia, the Philippines, Thailand, Malaysia and Singapore, according to Nielsen estimates. With US$5.3...

During the CASBAA OTT Summit 2014 held in Singapore, CASBAA and international media and technology law firm Olswang today unveiled “Digital, Legal and Anywhere – Innovation in Australian TV”, a new report showcasing the varied and abundant audio...

Move reflects rise of social TV in Australia In the US, 36 million people sent 990 million tweets about TV programmes they were watching in 2013, creating a digital dialogue Nielsen dubs ‘social TV’. That phenomenon is catching up in Australia, a...

Social media has changed the way people interact with one another, and also how they discover, share and use content. It has become a unique and innovative platform for broadcasters to adopt, to effectively reach out to their existing and target audiences...