Nielsen is to introduce a standardised viewer loyalty measurement across cable and broadcast networks. ...

New data from Media Partners Asia indicates that the top 45 pay-TV operators across the Asia Pacific added 23.1 million net new subscribers last year, led in large part by India. ...

The Marketing Society Forum: Content-quality and a focus on servicing the needs of the consumer will decide whether native ads will be a hit or a miss over the coming year. Each month The Forum questions members of The Marketing Society on a hot topic....

New research from Parks Associates finds that roughly 50 percent of U.S. broadband households use subscription or transactional OTT video and OTT users spend more on video in general than the average household. ...

Having created an empire on which the sun never sets, it must have been a heavy blow to Rupert Murdoch when his company, 21st Century Fox, announced last week it had sold its 47% stake in Star China TV to its joint venture partner, China Media Capital....

Having created an empire on which the sun never sets, it must have been a heavy blow to Rupert Murdoch when his company, 21st Century Fox, announced last week it had sold its 47% stake in Star China TV to its joint venture partner, China Media Capital....

UK consumers have been found to switch between devices up to 21 times a hour, new research has revealed.The findings emerged from the latest phase of a year-long research project by communications agency OMD into the future of the British consumer society...

Shares in Rupert Murdoch's 21st Century Fox have lifted after it said it is selling its stake in Star China TV, the owner of three Chinese television stations. The shares jumped 80¢ after opening on Friday, before dropping back to $39.15.   In an...

WPP's media investment management arm GroupM has launched a TV audience targeting division called Modi Media, tapping into the group’s TV implementation, optimization, research and data capabilities.Specifically, the unit will focus on developing ways...

Viacom hopes to lift ratings and revenue at MTV Asia, by ramping up original content and local appeal through in-market partners. MTV, Viacom’s iconic youth and music brand, has faced a challenging environment as a pay-TV channel in some markets,...