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December 13, 2013
Scripps Networks Interactive Forms Pact with Viggle
The social platform Viggle has inked a deal with Scripps Networks Interactive that will create second-screen sponsorship and content opportunities for Scripps' advertisers. ...
December 13, 2013
Breaking Bad Leads SAG Awards TV Nominations
Breaking Bad scored four nominations for the 20th annual Screen Actors Guild (SAG) Awards, followed by 30 Rock, The Big Bang Theory, Boardwalk Empire, Game of Thrones, Homeland and Modern Family with three nods each. ...
December 11, 2013
Thai adspend flat
Are millennials online video viewing habits substantially different than those of older viewers? Data from a November 2013 survey of online adults in the US conducted by YuMe and IPG Media Lab seems to indicate the answer is “yes.” The survey found...
December 11, 2013
Global TV ad revenues to to hit US$171 billion next year
Global TV ad revenues are set to climb by 5.2% next year to reach US$171 billion, driven by improving consumer and corporate confidence, and the summer’s World Cup finals in Brazil, according to Informa Telecoms & Media. ...
December 11, 2013
GroupM Revises Global 2014 Ad Spending Forecast Downward
Due to economic gridlock in the U.S. and the continued financial crisis in the Eurozone, GroupM has revised its worldwide advertising spending forecast for 2014 downward, from 5.1-percent growth to now 4.6-percent. ...
December 10, 2013
BARC: Nielsen, Kantar, Médiamétrie and Cross Tab to run the last lap
Entering a decisive phase, the Broadcasters Audience research Council (BARC) has shortlisted four vendors to provide the audience viewership measurement service. TelevisionPost has learnt from reliable sources that the BARC board, which met on Satur...
December 10, 2013
Agencies Value Pay TV Says Respondents to CASBAA/GfK Survey
Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology. ...
December 10, 2013
Agencies Value Pay TV, Say Respondents to CASBAA/GfK Survey
Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in their media mix for regional/multi-market campaigns, according to a survey conducted for CASBAA by GfK Retail and Technology. CASBAA commissioned GfK Retail and...
December 10, 2013
Celestial Tiger Sells 700-Plus Hours to Toggle
Celestial Tiger Entertainment has sold more than 700 hours of series and films from Lionsgate to MediaCorp's OTT platform Toggle. ...
December 10, 2013
Rethinking television trends
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