Latest News

  • December 10, 2013

    More evidence of strong TV spend in second half of 2013

    Publicis Groupe’s media specialist reports that while the TV market declined by 1% in the first half of the year, the second half is said to have been "extraordinary", with growth tipped at 9%. The strong performance in the second half of 2013 can in...
  • December 10, 2013

    Online video publishers need to identify viewers

    ...
  • December 10, 2013

    TV's Market Share of Global Adspend to Peak this Year

    ZenithOptimedia is forecasting that global ad spending will see the strongest sustained period of growth in ten years, with mobile technology leading the way and TV as the second largest contributor. ...
  • December 10, 2013

    Malaysia’s Astro tops 3.4m subs

    In their latest numbers (to the end of October) Malaysia’s Astro pay-TV operator added a net 382,000 subscribers taking the total to 3.402 million (up 6 per cent) which means Astro’s total subscriber base (when the free-to-air NJOI subs are added) to...
  • December 10, 2013

    Disney and Starhub= mobile

    The Walt Disney Company Southeast Asia (TWDC SEA) and Singaporean pay-TV operator StarHub have launched a new mobile video streaming service via three new entertainment apps - WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior. The WATCH Dis...
  • December 10, 2013

    Worldwide Ad Revenue to Grow as Fast as 5.3 Percent Next Year

    Globally, television will capture 40.2 percent of all ad dollars this year but shrink to 39.3 percent by 2016 as the Internet rises. Advertising revenue worldwide will grow either 5.3 percent in 2014 or 4.6 percent, according to reports due Monday from...
  • December 10, 2013

    How Disney plans to keep kids hooked on TV

    This year is shaping up to be one of the worst customer retention years in the history of pay TV. Cable, satellite and phone companies that offer video services lost 113,000 customers in the third quarter, according to a report by MoffettNathanson. ...
  • December 6, 2013

    Casbaa Surveys Media Buyers In HK, SG On Pay-TV

    Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology. ...
  • December 6, 2013

    Agencies Value Pay TV, Say Respondents to CASBAA/GfK Survey

    Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology. ...
  • December 6, 2013

    Agencies Value Pay TV, Say Respondents to CASBAAGfK Survey

    Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology."We are encouraged to see that 67% of...

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