Latest News

  • November 11, 2013

    FOX Sports announces Singha Beer as Title Sponsor of New Football Programme

    Series will be shot on location in Asia and is a light-hearted magazine show on the sport ...
  • November 7, 2013

    Multiscreen ad budgets grow

     Marketers are responding to the rise of dual- or multiscreening among consumers by allocating an increased proportion of their media budgets to "multiscreen advertising", a new survey has suggested.A report from the Association of National Advertisers ...
  • November 7, 2013

    Global adspend growth to double in 2014

      ...
  • November 7, 2013

    Fox’s programming honcho Joon Lee on branded shows

    Joon Lee heads up programming for Fox International Channels across the region. ...
  • November 7, 2013

    Adult Swim – too rude for Asia?

    Yesterday, Turner announced it was to roll out its somewhat racy comedy channel Adult Swim in digital form across the region, having launched in Australia earlier this month. ...
  • November 1, 2013

    Nielsen: mobile and TV ratings

    We can all agree that consumers have embraced a new age of viewing video content lock, stock and barrel. From traditional content offered by TV broadcasters to native content from digital publishers, technological advancements mean consumers now have...
  • November 1, 2013

    Global adspend growth to double in 2014

    Global advertising expenditure is forecast to grow by 2.2% in 2013 and by 4.4% in 2014 according to Warc's latest International Ad Forecast. The figures are based on data for 12 leading markets – Australia, Brazil, Canada, China, France, Germany,...
  • October 31, 2013

    TV Maintains Dominance as Ad Medium in Q2 2013

    Global TV ad expenditure grew 4.2 percent on a year-over-year basis, accounting for 57.6 percent of the total ad spend, according to Nielsen's quarterly Global AdView Pulse report. ...
  • October 31, 2013

    Martin Sorrell - WPP not advertising

    The rise of data has drastically changed the world of advertising, so much so that WPP chief executive Martin Sorrell doesn’t want his company to be mentioned in the same breath as the word “advertising.” Rather, WPP wants to be seen as more of a...
  • October 31, 2013

    Twitter Shows Off a Richer Feed With Video, Images

    Twitter is now open for media. The micro-messaging platform rolled out a key change to its website and app design today that will feature photos and videos more prominently in users’ feeds. ...

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