Latest News

  • December 19, 2013

    CNN Creates Yet Another Films Division

    You could be forgiven for hearing that CNN has a new brand called CNN Films Presents and asking, "Don't they have one of those already?" CNN Films, the shingle launched at the network last year, has made several buzzy documentary acquisitions at major...
  • December 18, 2013

    Ownership of Connected-TV Devices to Double by 2017

    The global number of connected-TV devices is forecast to grow from an average of 0.5 per household in 2013 to 1 per household by 2017, according to Strategy Analytics. ...
  • December 18, 2013

    Asian inventory boosts programmatic

    As the programmatic buying market develops across the Asia-Pacific region, local advertising inventory is outperforming global providers in some markets a new study has said.The Real Time Media Insights Report from Brandscreen, a demand-side platform,...
  • December 17, 2013

    BBC seeks to expand in India

    BBC World News, the international news division of the UK public service broadcaster, hopes to quadruple its reach in India in the next 12 months, as digitisation sweeps through the country.This development could offer opportunities for brands seeking to...
  • December 17, 2013

    Online television revenues grow but remain marginal

    People in the United Kingdom are among the most likely to access television programming distributed over the internet. Online television and video revenue in the United Kingdom has risen by almost 300% in three years. Yet it still represents less than...
  • December 17, 2013

    The Number of Online Video Ads Is Up 205% in the Last YearManufactured viewing and false impressions By Mike Shields

    According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a lot of online video. But the ad-serving firm Vindico s...
  • December 17, 2013

    Kantar Media Deal Helps Pakistan TV Ratings Expansion

    Ratings provider Medialogic Pakistan has announced a partnership with global group Kantar Media which it says will enhance the TV audience measurement service available in the country.Medialogic was set up in 2007 to serve Pakistan’s growing Television...
  • December 13, 2013

    GroupM downgrades 2014 ad-spend forecast

    Global ad expenditures will increase 4.6 per cent in 2014 to $531 billion, according to GroupM’s latest spending forecast – a downgrade from the 5.1 per cent growth that the firm initially projected for 2014 back in August. But persistent economic...
  • December 13, 2013

    Gucci launches first global fashion ad on CNN

    The campaign, which marks the first time Gucci has launched an international campaign for its accessories, includes sponsorship of CNN Style 2014 theme week and a special section on CNN.com. It will also run online on both CNN.com and CNN Money. ...
  • December 13, 2013

    TV Everywhere up 30% in US

    According to TDG’s latest report, ‘TV Everywhere’ Deployment among US Operators and Networks – Q4 2013, the availability of authenticated ‘TV Everywhere’ (TVE) services among US pay-TV subscribers has increased by more than 30% in just the...

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