Nielsen has long been a kingmaker in the TV industry. Its ratings data, which tracks viewership of shows, determines how advertisers shell out some $66 billion annually. But the company has been slow to adapt to new technologies and expand its reach to...

Kantar Media is rolling out an app version of its InfoSys+ TV audience analysis service, allowing broadcast audience data to be viewed on mobile devices.The app promises 24-hour access to key figures, with more in-depth and granular analysis available via...

Thanks to a recent partnership with Facebook, CNN can track which topics are trending on the social network at a given time. But CNN Worldwide president Jeff Zucker said on Tuesday that he doesn't want his network to lean too heavily on that social...

September 22, 2103 - Mike Cooper ran Omnicom Media Group APAC until 2007, when he left the region to take the top global job at PHD in London. ...

September 23, 2013 - Neil Stewart, the regional boss of GroupM media agency Maxus, is moving up to a global role as chief client officer. ...

Sept. 24, 2013 - Gartner Monday said its survey of 720 companies asked about their plans to invest in Big Data gathering and analysis show that almost two-thirds are funding projects or plan to this year, with media/communications and banking firms...

September 19, 2013: A Federal Judge has denied ABC's efforts to bar DISH subscribers from using the PrimeTime Anytime and AutoHop features on the Hopper Whole-Home HD DVR. Read more at World Screen

September 19, 2013 - TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen's ratings may finally get a solution — next year. ...

Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks.A new study from Nielsen says 84% of global consumers say recommendations from friends and family -- also called “earned media,” for some -- rate...

The pay-TV market as we know it is threatened by a new generation of "technology-savvy, budget-conscious consumers who are taking advantage of the availability of high-speed Internet connections and the proliferation of smartphones, tablets, lower-cost...