Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet.The tool, which was launched in the US last year...

Latin by saveshare" href="http://www.casbaa.com/">America and Asia Pacific are leading the world in terms of ad spend growth, according to Nielsen’s latest Global AdView Pulse report. ...

Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns. Other brands measuring campaigns using the Nielsen Cross-Platform Campaign ...

Australians have increased their adoption of tablets and smartphones as viewing platforms while also increasing their use of TV for playback viewing, games and other online activities, new research has shown.The latest quarterly Australian Multi-Screen...

NEW YORK: Global ad spend increased 2.8 percent on a year-over-year basis for the first half of 2013, according to Nielsen's Global AdView Pulse report, which finds that marketers in Latin America had the highest increase in spending for the period. ...

Kantar Media has launched a TV audience measurement service to provide information on viewing behaviour, including programme engagement and commercial ratings. ...

Nielsen has officially launched its long-awaited Twitter TV Ratings service, which measures the total activity and reach of TV-related conversations on the micro-blogging service. ...

(Oct 9, 2013) If you tweet while watching TV, your 140-character rants are about to have a bigger impact than you probably intended, thanks to Nielsen's brand-new "Twitter TV Ratings" program. Nielsen is a global measurement and information company,...

(Oct 9, 2013) Kantar Media says it is launching a new television audience measurement service based on data from more than one million set-top boxes. Read more at Broadcasting Cable 

(Oct 9, 2013) More than 8 billion Internet-connected video devices will be installed worldwide in 2017, exceeding the population of the planet, according to research from the Broadband Technology Service at IHS. Read more at Advanced Television